Why Events Are a "Perfect 10" for Bars
There's no getting around it. A good event takes time and money — but the payoff is worth it.
A successful event requires planning, but the return is significant. Here are 10 key benefits that show why events are one of the most powerful tools for bar growth.
10 Reasons Events Are a Game Changer
1. Drive Business & Sales
Events are about urgency. By giving guests a reason to come in, events drive traffic and sales on a day or time period when you need the business.
2. Earn Press Coverage
A great event can attract the attention of local news media.
3. Increase Guest Satisfaction
In the National Restaurant Association 2017 State of the Industry, 61% of adults surveyed said they’d rather spend money on an experience than an item. An event adds value to the guest’s visit with you – elevating your food and drinks into something more.
4. Competitive Advantage
Stand out from those other bars with a must-attend event.
5. Social Exposure
Attendees will likely post photos and even live Facebook or Instagram videos from your venue during an event.
6. Boost Guest Loyalty
While events are great for attracting new guests, it’s a chance to reward your regulars with VIP opportunities like discounted tickets for early RSVPs or special seating. Recurring events like trivia or tastings drive weekly return visits.
7. Attract Millennials
An Accenture 2017 Loyalty Study found that 47% of millennials are more loyal to businesses that provide creative, unique experiences and events. Why do millennials matter? They devote nearly a quarter of their spending budget to bars and restaurants, more than any other age group according to Bank of America research.
8. Repeat Customers
Recurring events – like a weekly trivia event or monthly guided tasting – can bring in repeat customers.
9. Cross Promotion to New Customers
If your event includes partnering with another company or performer, you’re exposing your bar to THEIR customer base. From breweries to bands, charities to local celebs – they’ll alert their fans about the event.
10. Teambuilding
Bring your staff into the event planning process. It’s a change from their normal day-to-day work. Empower them to use their skillsets. Who knows, your line cook might be a decorating pro…
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